COMMISSION CIRCULARS: HOW TO MAKE $5,000

COMMISSION CIRCULARS: HOW TO MAKE $5,000

FOR EVERY PAGE YOU COPY

Everyone that starts out learning the mail order business is normally

introduced to Commission Circulars very early in the game. You have

probably seen ads claiming "how you can make money - sometimes

as much as $5,000 - for every page you copy".

Just by making copies of pages, I can make money? Sure - but that's

not all what it takes.

Commission Circulars are ads that are already typeset and

photocopy-ready. All you have to do is stamp or type YOUR name and

address in the "order from" box. Then, all you need to do is make

copies or print and mail these circulars.

It's a very simple process and serves an excellent purpose for many

people. Commission Circulars allow a person to make money without

handling the product. Orders normally will come directly from the

customer to YOU. You keep 50% or more of the money and send the

rest, with the customer's order to the dealer. The dealer will process

the customer's order and ship it directly to them. Your only function is

to take your money out of envelopes and re-mail the rest of the order

and money to the dealer who is the prime source of the product.

Some people base their business on Commission Circulars alone.

Some people really love separating copies, stamping their name with

a rubber stamp, collating and stuffing envelopes and mailing them at

the post office. Some businesses get their families involved because

children can help in most phases of this business process. It's really a

fun hobby for some people.

However, what happens if you are not right for Commission Circulars?

What if you are just getting started in the mail order business and don't

mail more than 10 letters per week? What if you don't know anybody

to send the circulars to? Some people will tell you to buy a mailing list

but can you really afford to spend $290.00 for first-class postage to

mail to 1,000 people at this time? Besides, 1,000 people probably

wouldn't bring in more than 2 or 3 orders. If you are only getting $2 or

$3 commission from the circular you'd go broke quick!

You need to ask yourself several questions before ordering

Commission Circulars. First and foremost, you need to determine

how much you are mailing per month. If your postage costs are less

than $200 every 30 days, it probably won't pay you to order

Commission Circulars. However, if the Commission Circular can

become a part of your mailing without causing you an extra postage

expense, you might consider them.

Commission circulars bring in good profits only when they are mailed

to a lot of people 1,000 won't cut it. Big mail dealers who process

tons of mail per week and mail to thousands every month benefit the

most from Commission Circulars. They have the volume it takes to

participate in this type of business and will generate enough orders to

make them pay for themselves.

There are a number of ways though for the new beginner to take part

in Commission Circular mailings and receive a response that is

sufficient.

One way is to take part in Co-Op Printing deals. Read and study the

mail order publications and you will find several good co-op printing

deals. This is where you send a circular to a printer. He or she will

print a certain number of copies. Your ad will be printed on 1-side and

the printer's ad will be printed on the other. They will send all the

copies back to you and you are responsible for mailing them. This

immediately cuts your printing costs in half! A lot of people use this

method if they do monthly bulk mailings or mail a lot. (Just be sure the

ad the printer puts on the back of your ad is something that doesn't

compete with items you are selling).

If you don't do a lot of mailings and/or you don't want the hassle of

stuffing and mailing a lot of envelopes, you can advertise your circular

in a mail order publication. At a standard rate of $25 per 1,000 you

can get your circular printed and mailed without any additional work on

your part.

This is the least expensive way to take part in Commission Circulars

because you save on postage, envelopes, mailing list of names,

folding, stapling and the time spent carting everything to the post

office. Purchase a few Big Mails and keep up to date on publications

and prices.

The third way of getting your Commission Circulars out is by printing

them yourself and having someone else mail them for you. Most bulk

mailers (people who process large volumes of mail) will normally

include your 8 1/2x11 circulars in with their own mail for 2c to 4c each.

You benefit from the mailers own mailing list plus you are saved the

time of mailing and processing them.

If you have a office copier or other printing equipment that will make

copies from a camera-ready master, you're in business. Just print as

many copies as you want, box them up and send to the mailer you

select.

Commission Circulars are really a great way to help others promote

their products and bring in an income also for you. I myself participate

in 3 different commission programs, however I co-publish

publications. The only difference between them and Commission

Circulars is the fact that they are publications. You make money on

any advertising ordered through you as well as subscriptions.

Advertising, printing and mailing are the 3 MOST sought after

products in mail order. So naturally, I take part in the promotion of

advertising.

Before participating in any Commission Circular or Co-Publishing

effort, you should always take the time to inspect the product you are

promoting. If it's low in cost, order it before promoting it. This way you

will be able to answer questions if potential customers call or write you

about it.

If the product is more than you can afford or you don't want to buy it

ask the dealer to send you a brochure or other information. You need

to be aware of any product or service you are promoting because it is

a direct reflection on YOUR company. Your company name is on the

circular and people will think you are the Prime Source.

Think about it this way. Suppose a shoe salesperson came to the

door without any shoes to show you. They had no brochures, no

information about their product and no knowledge of what shoes were

available. Would you make a purchase simply from a price list?

Probably not! And your customer probably won't either. If they do

happen to take the time to request more information get it for them.

Don't toss their letter in the trash and not answer it because you don't

know the answer. You could be throwing away a $100 order.

Wouldn't it be worth the 29c investment?

Direct Mail Mailing Tips

If you do decide to mail your own circulars yourself because you want

to be sure they are mailed here are some tips to cut costs:

1. Be sure ALL the circulars are printed on BOTH sides of the paper.

This way you can get 8 circulars (4 sheets of paper printed on both

sides) in a standard business-size envelope for 29c.

2. Never, never, never put only one sheet of paper in an envelope and

mail it. The person receiving it will be confused and you will

automatically be recognized as a newcomer who loves to waste

money!

3. If you choose to include a cover letter with your direct mail, put a

coupon or bonus offer at the bottom of the letter to encourage the

customer to look through your offers and consider them.

4. Fold your circulars in a "Z-fold" when placing them in the envelope

itself. This way, as soon as the envelope is opened the customer does

not have to unfold it. Your best offer or "eye-catcher" is looking

directly at them.

5. When printing circulars on the back of other circulars, turn one of

them upside down. This way, the order coupon for the flyers are not

back-to-back and customers can place two orders from one circular.

6. Place similar or complementing offers in each envelope. Don't put

a hodge-podge of all kinds of different items as this will tend to

confuse the customer. A good combination is: (a) Mailing List, (b)

Stamp Program, (c) Printing or Typesetting, (d) Money-Making

Program.

Continually try different ideas to market your products properly. Work

on it. Make a game out of it. Eventually you will hit upon the right

combination that will literally stuff your mailbox with orders!