HOW TO WRITE A PRESS RELEASE

HOW TO WRITE A PRESS RELEASE

The word "Press Release" seems to scare most people to death. On

top of that not many people take the time to even think of writing their

own Press Release. We hope this brief article will help clear up some

of the mystery's surrounding this simple form of marketing.

The first thing you have to remember is that a Press Release is a

"news" item. It needs to "inform" people, NOT sell them something.

For example, you are reading this report because you want to learn

something that will BENEFIT YOU. You aren't reading it just so you

can buy something else. If money is the deriving force in your business

you won't go too far. Your main goals should be in pleasing

customers, providing them with a high quality product and more than

their money's worth. The trick is to do all this while still making money.

People don't care what mountains you had to climb, what seas you

had to cross or what tribe of people you had to learn the ways of just to

find a secret formula. Instead they want to know WHAT the secret

formula is.

The sales circulars you print and mail sell your product. A Press

Release informs others about your product. Instead of your main

objective being to sell the product and have the customer send in an

order immediately, a Press Release informs the customer exactly how

your product will benefit their lives. This must be conveyed in the form

of a "newsworthy" Press Release.

If you have a sales circular to sell a product, you can easily turn it into

a Press Release without much difficulty. It's just a new marketing angle

of presenting your product to the public.

The following is an example of a typical Press Release for our

publishing services: So many people are entering the mail order

market these days, but so many of them are getting ripped-off by a

bunch of hype. People are promised untold riches in a short period of

time. The hype ads play with their emotions by making them believe

it's so easy to make money through the mail. It's sad.

However, a new book has just been released to help solve these

problems for the average person. For the first time in history a REAL

directory has been compiled listing the ACTUAL name and

addresses of 179 honest and trustworthy mail order folks. People can

write DIRECTLY to these people and receive FREE information to get

them started in their own business now!

It's unbelievable. Without trying to sell you anything else, you can get

this book for only $4.95 a price anyone can afford. Meet the real mail

order dealers who care about their products and wants to help you get

started doing what they are doing.

Only available from Graphico Publishing, PO Box 488, Bluff City TN

37618. As you can see, this is a short but sweet Press Release

however, you should be able to see the "newsworthiness" in it. It's

main focus is on the fact that most people get ripped-off when they

start their first mail order business. The solution to this problem is a

new directory that is available for the first time in history. The sell is

slowly led into because the reader will naturally want to get their hands

on this one. It doesn't ask for money it only tells the reader how to get

a copy if they want one.

Here's a great test for a real press release. Since your final sales

pitch is included in the last paragraph read the Press Release aloud.

Would it still be worth reading WITHOUT your sales pitch? If so, it's

probably a Press Release.

Press Releases come in many forms due to the product you are

writing about. However, the basic rule of thumb still applies. If you've

never wrote one before it may be a little difficult. Don't despair. Grab

the latest daily newspaper and read some of their informational

articles. Notice how each article is written and pattern yours after the

same format. After you do a few of them you'll be able to "get the

picture."

When your Press Release is written to your satisfaction, the proper

way to submit it to a publisher is: Be sure and type it on a typewriter or

computer. Standard format is double-spaced and not longer than two

8 1/2x11 pages. Be sure and put your name, address and page

number at the top of each page.

Write the note: "For Immediate Release." at the top. If you are only

sending the press release to one publication tell them it's a "first run."