LEGIBILE HAND WRITING AVOIDS CONFUSION.

LEGIBILE HAND WRITING AVOIDS CONFUSION.

What happens if the fulfillment house who handles your orders

misread your handwriting? What happens if they can't read your

correct street address or zip code?

One problem is that some people fail to put their return address on the

envelope. There is no excuse for this! The Walter Drake Company

will sell you 1,000 address labels for $1.00. They are inexpensive,

handy and a great antidote to your address being misread by other

people.

Another problem is people trying to abbreviate their city and state in

one line, where there is absolutely no reason to. For example, some

people will abbreviate Minneapolis, Minnesota to MN,MN.

A common problem with many people who have just started a mail

order business is that they have never been in business before. They

have no idea how to fold a business-size letter to fit in a business-size

envelope. Many have never worked in an office environment before

and have no clue about running an office effectively. They are taught

by some to hand-address envelopes so that people will open them. In

fact, I just read something the other day that came through the mail

that said: "Using mailing labels on your envelopes will get 88% of your

letters tossed in the trashcan!"

The fact is ANY legitimate mail order dealer will open an envelope

regardless of what is on the outside. They are only concerned with the

contents INSIDE the envelope. Ask yourself: Do you go through your

mail each day and throw away anything with a label on the outside? If

you do, you are definitely part of the minority. EVERYONE uses labels

these days.

It is the 1990's folks! The age of the computer! No one has the time to

hand-address envelopes anymore. Hand-addressing them only shows

that you are a newcomer to business.

But back to the problem at hand. If you have been mentally

programmed to believe that hand-addressing envelopes and hand-

writing your return address on your materials is okay, make sure

people can READ your writing plainly.

PRINT rather than write. Make sure people can easily see your "a" is

not an "e." And by all means if you have an uncommon name, print it

plainly. You wouldn't believe how many people scribble their name for

me to typeset.

So, before you get upset and wonder "why" you never received an

order; ask yourself if you originally sent it with a handwritten note and/

or abbreviated address. Chances are, the company may not have

been able to read your handwriting! And to combat this problem in the

future please invest $80 in a typewriter or $300 in a starter computer.

If you can't make this investment right now, then work your regular job

until you can. And last but not least if you have no exposure to office

procedures, go get a book at the library and learn the bare minimum

basics, please!